A company's online sales can be maximized through a number of techniques, one of which is cross-marketing; a strategy based on communicating complementary products and services to potential customers to take advantage of potential business opportunities. Do you want to know more about her? Here we tell you everything! Jesus Cardenas January 13, 22 | 7 min read Increasing a company's sales is the core goal of any strategy. we agree? In this sense, cross-marketing has become an initiative that maximizes business opportunities by communicating complementary products to potential customers. Are you interested in learning more about this? Read to the end! What is cross marketing? How does cross marketing work? Why is cross-marketing important? How to implement cross marketing? Benefits of Cross Marketing Strategy What is Cross Marketing?
It is a set of technologies and initiatives designed to integrate the channels organizations use to communicate with their audiences and leverage these channels Special Data to send complementary messaging and increase revenue. It is a technique often used in online media, for example, when users visit your company's website, to use their interest in certain articles to recommend different complementary products to them that may be useful to them. Here are two examples to help you understand: Cross Marketing Example #1 Imagine that in your e-commerce, a customer is purchasing a laptop, but before completing the purchase, a peripheral such as an external monitor or computer stand is recommended. What is the purpose of this strategy? Well, obviously maximizing a company's profits while also providing value to customers by letting them know what the company can do for them to improve their experience with the product.
An example is using discounts to help make purchasing decisions. Let’s say a user decides to test your brand through your Instagram profile to learn more about their body fat index. To do this, you click on an ad in your account and go directly to the login page, where you fill in your details and take an interactive test to learn more about your physical condition. Once completed, they receive the results via email and there is a link in the message that takes them to your e-commerce where you can show them product recommendations for weight and body fat control, but they leave without completing their purchase. . Well, your brand gives them some space and three days later you send them an email with an exclusive offer of 25% off their first purchase of the product they left in their cart without completing the process.